Mobile and broadband operator Etisalat has signed up eleven million subscribers in Nigeria since its launch in 2008. They show how companies in emerging markets must often proactively take their brand to the consumer.
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HSBC’s branch in the Westfield Stratford shopping centre removes the traditional banking counters and provides a more personable and accessible service.
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The new Wreckers Sports Bar at Gaylord Palms Resort is the ultimate sports bar and entertainment venue for any fan – selling out for the 2012 Super Bowl.
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The number of interactive, virtual stores is rising rapidly, with QR coded billboards springing up around the world. We recently visited two of the current examples in Australia to see how effective these trials are.
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A new kind of advertising, which uses ground breaking facial-recognition technology, has arrived in London’s busy Oxford Street.
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