Marqt is the reinvention of the traditional farmers market, created by two Dutch supermarket managers (ex-Albert Heijn)

This independent concept focuses on two opportunities. From the supply side farmers want to sell their produce but are often unable to get a direct link to consumers. On the other side consumers are demanding more local, ethical and traceable food

Bringing these two sides together through organised retail creates a strong brand  identity for farmers, and gives consumers  the reassurances they desire

Another progressive idea about Marqt is that it does not accept cash. It is completely a card only store

Key Learning:

As supermarkets continue to focus on their global supply chain and logistics are they missing a trick by not involving local producers? Could supermarkets provide the space the staff and the marketing expertise but invite farmers to sell in-store?