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We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of both the physical and virtual environment. We are not tied to specific disciplines or channels. "IN-LINE DESIGN" ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.
Courts, Singapore’s largest value furniture, electronics and IT retailer, contracted FITCH to create the interior of its first large-format retail scheme—"Courts Megastore," the first of its kind in Singapore.
As Microsoft Hardware prepared to standardize their packaging form factor across the line, FITCH partnered with them to evolve a systematic graphic and messaging approach, providing cohesiveness and clarity across their mice, keyboard and webcam lines.
Owned and operated by the hugely successful P.F. Chang’s China Bistro, Pei Wei Asian Diner offers fresh made-to-order Asian food served in a relaxed yet upbeat and contemporary setting.
FITCH has recently launched a brand space for the leading Belgian utility company, Electrabel, part of GDF SUEZ. As well as its commercial objectives, Electrabel also seeks ways to respond to evolving consumer needs and expectations regarding energy consumption, as well as to provide leadership for customers on issues to do with climate change and the environment. With this ambition in mind, Electrabel approached FITCH about developing a brand space for them in key urban locations across Belgium to broaden perceptions of the brand and highlight key parts of the offer.
White Wind Digital is one of the key Russian electronics retailers, specializing in laptops, smart phones, gaming, mobile solutions and services. FITCH was appointed by White Wind Digital to design the new retail concept for their flagship store in Moscow.