Guinness Anchor Berhad: Branded Environments Big brand visibility for indoor and outdoor events

Context
FITCH works closely with GAB (Guinness Anchor Berhad) to provide solutions for Heineken and Tiger.

Challenge
To create distinctive Heineken branding in a new, trendy bar called WIP in the centre of Kuala Lumpur.

Solution
A large, prominent wall behind the main bar was filled with Heineken green bottles and added lighting to create a visually distinctive pattern that complements the contemporary style of the bar.

Contact

Area of interest	Please Select New Business1 Press2 General Enquiries4 Feedback5

Location	FITCH WORLDWIDE FITCH WORLDWIDEW Columbus1 Doha3 Dubai29 London8 Mumbai25 Phoenix12 Seattle13 Singapore14

Items (0)

You currently have no saved items.

To add items to your Custom PDF while you browse, simply click the +Add To CUSTOM PDF buttons found on each case study page.

If you already know what case studies you would like to add to your Custom PDF, click the link below to build your Custom PDF now.