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Asian Games: Brand Development Creating a unique brand for Doha Asian GamesFITCH was appointed by the Doha Asian Games Organising Committee (DAGOC) and their communications partners to create a distinctive “look and feel” for the 15th Asian Games held in Doha 2006. The aim of the brand communications was to reflect the unique combination of traditional Qatari culture with the country’s modern visions and ambitions. |
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