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We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of both the physical and virtual environment. We are not tied to specific disciplines or channels. "IN-LINE DESIGN" ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.
In 2006, Kuwait introduced new legislation that liberalises the media industry and limits the government’s monopoly on newspapers. Imposed since the mid-1970s, the ban on issuing licenses for new newspapers had led to a stagnation in the field of media development.
The new press law revamped the licensing system so that new publications can be established.
HiQ is a leading fast-fit car care brand operated by Goodyear Dunlop, and operates via a network of franchisees across the UK. FITCH was asked to rebrand HiQ to revolutionise the way fast-fit car care is delivered in the UK.
Home decorating in India is handled by contractors, and there is virtually no DIY industry. Consumers have a low level of involvement in home décor and don’t use much colour in their homes.
FITCH collaborated with Asian Paints to realize their bold vision of a concept store that’s all about home colour inspiration: the store sells no paint at all.
Nintendo approached FITCH about creating a one-of-a-kind branded experience in the Times Square Toys "R" Us. They wanted to create an exciting, animated and interactive destination-based experience that appeals to families while still being compelling to core gamers.
As one of the key retail tenants at Heathrow, Dixons Group had an opportunity at Terminal 5 to take a fresh approach to the presentation of its range of consumer electrical services in a travel retail environment. This was achieved by creating a new consumer electrical accessories brand that would sit alongside their other T5 brands, Dixon’s Tax Free and PC World (also FITCH projects), in a strategic retail portfolio that customers could shop as one offer or separately.
Practices