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We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of both the physical and virtual environment. We are not tied to specific disciplines or channels. "IN-LINE DESIGN" ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.
A local restaurant chain based in Beirut, Lebanon, lacking ambience with little feeling or identity. Its main clientele is the 20–30 age group.
Nintendo approached FITCH about creating a one-of-a-kind branded experience in the Times Square Toys "R" Us. They wanted to create an exciting, animated and interactive destination-based experience that appeals to families while still being compelling to core gamers.
FITCH works closely with GAB (Guinness Anchor Berhad) to provide solutions for Heineken and Tiger.
As the Indian market adapts to organized retail, Aditya Birla (AB) saw the opportunity to introduce a better grocery shopping experience into the Indian market. AB approached FITCH to explore the opportunity and ultimately launch the store.
Grupo Modelo asked FITCH to articulate a global brand position that could remain relevant to local markets around the world. Eight countries, one hundred interviews and ten Global Truths later, FITCH developed a global brand strategy for Corona that was brought to life through a research report, a travel journal and a comprehensive internal brand guidelines kit.
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