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We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of both the physical and virtual environment. We are not tied to specific disciplines or channels. "IN-LINE DESIGN" ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.
Disney asked FITCH to create a completely new retail concept that would bring their offer up to date, be flexible and cost-effective, help to communicate the brand’s diverse offers to consumers and be an "embassy" for all things Disney.
As consumers shop for healthy dining alternatives, Fresh Express saw the opportunity to make the salad spot in grocers a destination within the produce category.
Al Muhaidib Group (AMG) has evolved since its establishment in 1946 to be one of the most prominent diversified conglomerates in the region, with more than 200 companies and investments in its portfolio. AMG’s investments cover a variety of sectors, including financial and investment services, industrial goods and services, real estate, energy and utilities, among others.
FITCH was appointed by the Doha Asian Games Organising Committee (DAGOC) and their communications partners to create a distinctive “look and feel” for the 15th Asian Games held in Doha 2006. The aim of the brand communications was to reflect the unique combination of traditional Qatari culture with the country’s modern visions and ambitions.
When Fisher hired FITCH to sort out its brand structure, we had a lot of work to do. For 85 years, they had been developing three categories of business—broadcasting, property management, and flour mills—none of which had a visible relation to the other.
While each category of business had been successful, none were adding to the value of the whole. The organization had difficulty promoting strong, coherent brand messages to its customers and target markets.
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