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the Forbidden City rubs shoulders with the futuristic architecture of the 2008 Olympic Games. The city is the cultural and commercial capital of the world’s largest and fastest growing consumer market, and is characterized by an energy and optimism that is fuelling a rapidly expanding retail market.
The FITCH studio will combine international design expertise with local talent, to bring consumer-centric thinking to projects in this exciting marketplace. From our Beijing hub, we will continue to service international clients such as Nokia and Dell, as well as local Chinese clients, including the electrical retailer Sundan.
Sundan is one of China’s largest electrical retailers. The Sundan Pulse stores are smaller format stores that focus on selling smaller digital products including cameras, speakers and accessories. The stores are usually positioned on street fronts in high traffic areas, offering ‘essential accessories for a digital life’.