Hindware is India’s largest manufacturer of sanitaryware products. It is now recognised as one of India’s most prestigious brands, having been awarded ‘Business Superbrand’ and ‘Consumer Superbrand’ status. Having identified that the sanitaryware market is maturing and becoming increasingly lifestyle-led, Hindware decided that a comprehensive rebrand was necessary to ensure that the company’s identity remained current and aligned with their more modern product ranges.
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Bharti Retail, a subsidiary of Bharti Enterprises and the joint venture partner of US retail giant Wal-Mart, enlisted FITCH to develop a neighbourhood supermarket concept to provide a one-stop-shop for a family’s grocery needs.
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